Denim made easy
Three signature denim styles created to work across your wardrobe for your real life and designed by me, Vic, a personal stylist and denim fit expert, dressing women for almost 20 years.
The Wide Leg Jean is the perfect shape as an alternative to slimmer leg styles. Fitted through the waist and hip, the mid rise and patch pockets will minimise volume at the tummy area. The leg gently widens from below the hip, skimming over the upper thigh. This style is not as wide as a palazzo style and much easier to wear.
The mid weight denim has just a hint of stretch. These are jeans that feel light to wear and really do move with you.
Sizing advice - this style will give by half a size with wear. If you are in between sizes then size down 1 size. If not, take your usual size.
Fabric composition - 99% cotton, 1% Elastane
The Barrel Leg Jean is a style that will instantly bring a modern, fresh silhouette to your favourite tops, jackets and shoes. Surprisingly easy to wear, it’s a shape that will exaggerate your natural waist, minimise the tops of your legs and elongate your frame.
This pair is made from a mid-weight, rigid denim with no Elastane. The mid-weight means that these jeans will not feel restrictive or uncomfortable. The rigid denim means that the jeans will hold their shape and structure wash over wash.
Sizing Advice - this style is slightly generous to size. The rigid denim will also give by less than half a size. If you are in between sizes then size down. Otherwise, please take your usual size.
Length advice - this style is cut to a standard 32’’ inside leg. They can be shortened without losing the proportion of the leg. They lend themselves well to a turn up and also can be worn longer over a slim boot. This will not affect the impact of the shape.
The Cigarette Jean is designed for the moments when a black trouser feels too formal yet blue denim doesn’t feel formal enough. In a buttery soft fabric, this is a shape that will minimise the tummy area, skim the tops of the legs, elongate your frame and work with almost any choice of shoe.
The shape is a beautifully modern alternative to the skinny jean. It is fitted around the waist, hips and upper thigh and then gently tapers to the ankle. This shape is important. It means that they can work with all of the same style of tops you would typically wear with your beloved skinnies, as well as more contemporary shapes too.
The wash and depth of colour are crucial - there is little more polished than a clean black jean.
Sizing Advice - this style doesn’t particularly stretch with wear and so fits true to size
Fabric Composition - 68% cotton, 30% polyester, 2% Elastane
The Fit-First Formula
Designed for real bodies that change
We know that real bodies change and fluctuate. Our range has been created with proportions that balance shape and so make getting dressed easier, even on the days when your body doesn’t feel like your own.
Denim that holds it’s shape
Premium fabrics, chosen because theymove with you. We know that denim isn’t just about the first wear. Our jeans wear, wash and hold their shape to ensure that you can reach for them again and again.
Three styles to maximise and modernise your wardrobe
A simplified edit designed to work across real wardrobes for real, everyday life.
